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About Us > Who We Are

FAIR CIRCLE @ Hong Kong Fair Trade Power (HKFTP) is a social enterprise established in 2005, with a mission to mobilize fair trade movements. We are solely owned by the non-profit “Fair Trade Power”, FAIR CIRCLE is our brand name. 
We adhere to the principles of transparency and accountability in operation, promote fair trade products, and strengthen consumers’ understanding of the idea of fair trade.  We are a member of the World Fair Trade Organization, and received Silver Award by the Business Environment Council for Sustainable Product Supplier. The WFTO Guarantee System guarantees that FAIR CIRCLE is in compliance with the global Fair Trade Principles and the WFTO FT Standard.

FAIR CIRCLE is HKFTP’s retail arm and our product brand.  We mobilize fair trade in a holistic approach through three different areas of work: advocacy and education, strengthening capacity of producers, sales of fair trade products, we improved the livelihoods of 350,000 disadvantaged producers in more than 30 countries each year.  Through Fair Trade, we strive to implement the Sustainability Development Goals (SDG) of Responsible Production and Consumption, set up by the United Nations, in fighting inequalities and ending all forms of poverty.
Fair Trade is not only trade, it is a social movement for Justice. Let us work hand in hand together, for a better world.

Our Mission

Protect workers and farmers:Ensure a fair return for producers, and build stable and sustainable trading partnerships for their livelihood
Reciprocal collaboration:Foster collaborations between producers and consumers to enhance mutual help and mutual benefit.

Responsible consumption: Raise consumer awareness of social and environmental issues through advocating ethical consumption, and their understanding that consumption could make a difference.


Our Work



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